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Legal · Effective June 1, 2025

Terms & conditions.

These are the terms for using Loqo. We've written them to be read, not just signed. By creating an account or using the Service, you agree to them.

01

Who we are

The Service is operated by LOQO AI LABS PRIVATE LIMITED (“Loqo,” “we,” “us,” “our”), a company incorporated in India under the Companies Act, 2013, with its registered office at A-116, Urbtech Trade Centre, Sector 132, Noida – 201304, Uttar Pradesh, India (CIN: U62091UP2025PTC225419).

“Service” means our AI-powered video generation tools at loqo.ai, beta.loqo.ai, and our associated applications and APIs. “You” means the person or organisation using the Service.

These Terms incorporate our Privacy Policy and Acceptable Use Policy (Section 9), which form part of your agreement with us.

02

Eligibility and your account

You must be at least 18 years old and able to form a binding contract to use the Service. If you use Loqo on behalf of an organisation, you confirm you're authorised to bind that organisation, and "you" includes that organisation.
Keep your login credentials secure. You're responsible for activity under your account. Tell us promptly at security@loqo.ai if you suspect unauthorised use.
Your account is personal to you and non-transferable — you may not sell, assign, or transfer it to anyone else.
One person should not maintain multiple free accounts to circumvent free-tier limits.
03

The Service, and beta features

We give you a limited, non-exclusive, non-transferable right to use the Service in line with these Terms.

Parts of the Service — including anything offered at beta.loqo.ai or labelled “beta,” “preview,” or “experimental” — are still in development. They may change, break, or be withdrawn, and associated data may be reset. Beta features are provided “as is,” and we may use your feedback on them without obligation to you.

04

Using Loqo without an account, and the free tier

Try before you sign up: you can render one full-length scene without creating an account, as described on the Service.
Free tier: our free plan is watermark-free, includes commercial-use rights to what you create, and is subject to the usage limits shown on our pricing page (loqo.ai/pricing), which we may update. Renders made without an account are retained for 30 days and then deleted.
We may change free-tier limits over time. We won't retroactively strip commercial-use rights from content you've already created in good faith.
05

Plans, billing, and refunds

Paid plans are billed in advance on a monthly or annual basis through our payment processors (Razorpay for India, Stripe internationally). Prices are shown at checkout and are exclusive of taxes unless stated; applicable taxes, including GST in India, will be added.
Auto-renewal: subscriptions renew automatically at the end of each billing period at the then-current price, unless you cancel before renewal. You can cancel anytime from your account settings; cancellation takes effect at the end of the current period.
Refunds: monthly plans are non-refundable once the period begins. For annual plans, you may request a refund within 14 days of purchase provided you have used less than 5% of that period's included minutes; after that, annual plans are non-refundable. Unused minutes do not roll over between periods.
Price changes: we may change prices with at least 30 days' notice before your next renewal. Changes don't affect the period you've already paid for.
Non-payment: if a payment fails, we may suspend paid features until it's resolved.
06

Your content and who owns what

You own your content. Your prompts, scripts, slug lines, uploaded reference media, and the renders you generate (“Your Content”) remain yours. We claim no ownership of them.
Your outputs are yours to use, including commercially, subject to these Terms and the Acceptable Use Policy. We apply no watermark to your renders.
Licence to us: you grant us (and you represent and warrant that you have the right to grant us) an irrevocable, perpetual, worldwide, non-exclusive, royalty-free and fully paid licence, with the right to sublicense, to access, use, host, store, reproduce, modify, adapt, create derivative works from, transmit, format, display, archive, and index Your Content (a) to operate and provide the Service to you, and (b) to develop, train, and improve our models, technologies, products, and Services. This includes using Your Content to train and fine-tune our artificial-intelligence models.
This licence survives deletion of your content or account and any termination of these Terms, to the extent needed to operate and improve the Service and our technologies. Deleting content or your account removes it from your workspace and our active systems, but does not reverse model training or other uses already made under this licence.
Export and deletion: you can export and delete Your Content from your account settings at any time.
Enterprise customers: business or enterprise customers under a separate written agreement may be subject to different content and data-use terms, which will prevail over this Section for those customers.
Keep your own copies: while we store Your Content to provide the Service, we are not a backup service. We recommend you keep your own copies of anything important, as content may become unavailable or be deleted in line with these Terms and our Privacy Policy.
07

AI-generated output — what we can and can't promise

Nature of AI output: renders are generated by AI models from your inputs. Similar prompts may produce similar results for different users, and we cannot guarantee that any output is unique.
No warranty of non-infringement: we do not warrant that AI-generated output is free of third-party rights or suitable for any particular use. You are responsible for reviewing your output and clearing any rights needed before you use or publish it.
Ownership of output under law: the legal status of copyright in AI-generated material varies by country and is still developing. We assign to you whatever rights we may hold in your renders and place no restriction on your commercial use, but we cannot guarantee that any given output qualifies for copyright protection in your jurisdiction.
Character consistency: we create representations to keep characters consistent across your shots. As described in Section 6 and our Privacy Policy, Your Content — including these representations — may also be used to develop and improve our models.
Don't train competing models on our output: you may not use the Service's outputs, or any data derived from the Service, to train, develop, or improve a machine-learning model or AI system that competes with Loqo.
Disclosure of AI-generated content: where the law of the place you publish requires it, you must clearly indicate that your output is AI-generated. You are responsible for meeting any such labelling or disclosure obligations.
08

Likeness, voice, and consent

If you upload reference media containing a real, identifiable person's face or voice, you confirm that you have that person's consent or another lawful right to use their likeness or voice for your renders. You are solely responsible for obtaining those rights. The Service will ask you to confirm this before face and voice features activate.

If you create a character or avatar based on your own face, voice, or likeness, you grant us permission to use your image, voice, and digital likeness as part of providing and improving the Service, consistent with the licence in Section 6. No rights to use the name, image, likeness, or voice of any other person are granted by these Terms; any use of media containing other people — with or without their consent — is done at your own risk and responsibility.

You must not use Loqo to create deceptive synthetic media of real people without their consent, or for impersonation, fraud, or any unlawful purpose.

09

Acceptable Use Policy

You agree not to use the Service to create, upload, or distribute content that:

sexually exploits or endangers minors (we report child sexual abuse material to the authorities), or constitutes non-consensual intimate imagery;
depicts a real, identifiable person in a deceptive or defamatory way without consent, including political deepfakes intended to mislead;
infringes anyone's intellectual property, privacy, or publicity rights;
promotes violence, terrorism, self-harm, illegal goods, or harassment;
is fraudulent, deceptive, or designed to impersonate another person or entity;
contains malware, or is used to attack, scrape, reverse-engineer, overload, or circumvent the security or limits of the Service.

You also agree not to resell or sublicense the Service or API access except as we expressly permit. We may scan content and suspend or terminate accounts that violate this policy, and we may remove content or report it where the law requires.

10

Our intellectual property

The Service itself — our software, models, website, branding, and the “Loqo” name and logo — belongs to us or our licensors. These Terms don't give you any rights in them except the limited right to use the Service. Don't copy, modify, or create derivative works of the Service, or use our branding without permission.

You also agree not to: (a) reverse-engineer, decompile, or attempt to extract the source code or models of the Service, except where the law expressly permits; (b) use the Service to build or train a competing product or service, or copy its features or design; (c) use bots, scrapers, or other automated means to access the Service or exceed your plan's limits; or (d) resell, sublicense, or provide access to the Service to third parties except as we expressly allow (for example, under a separate API or enterprise agreement).

11

Third-party services

The Service may integrate with or link to third-party tools (for example, payment processors or export destinations). Those are governed by their own terms and privacy policies, and we're not responsible for them. If we provide stock or library assets (such as templates, music, or sample media) within the Service, their use may be subject to additional licence terms we make available.

12

Feedback

If you send us ideas, suggestions, reviews, or feedback about the Service (“Feedback”), you assign to us all rights in that Feedback and waive any moral rights in it. We may use Feedback freely and without obligation or payment to you — including to develop and improve the Service and to promote, market, or advertise Loqo across any media. Please don't send us anything you consider confidential as Feedback.

13

Disclaimers

The Service is provided “as is” and “as available” to the fullest extent permitted by law. We don't warrant that it will be uninterrupted, error-free, or that outputs will meet your expectations. You use the Service and its outputs at your own discretion and risk. Nothing in these Terms excludes any warranty or right that cannot be excluded under applicable law.

14

Limitation of liability

To the fullest extent permitted by law:

We are not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill.
Our total liability for any claim relating to the Service is limited to the greater of (a) the amount you paid us in the 12 months before the claim, or (b) USD 100 (or its INR equivalent).

Nothing here limits liability that cannot be limited by law, such as for death or personal injury caused by negligence, or for fraud.

15

Indemnity

You agree to indemnify and hold Loqo harmless from claims, damages, and reasonable costs arising from your content, your use of the Service, your breach of these Terms, or your violation of any law or third-party right (including likeness, voice, or IP rights).

16

Suspension and termination

By you: you can stop using the Service and delete your account at any time.
By us: we may suspend or terminate your access if you breach these Terms or the Acceptable Use Policy, if required by law, or to protect the Service or other users. Where reasonable and lawful, we'll give you notice and a chance to fix the issue. If we terminate your account for a serious or repeated breach, any prepaid fees for the remaining period may be forfeited to the extent permitted by law.
On termination: your right to use the Service ends. You can export Your Content before termination; after termination we delete it as described in our Privacy Policy. Sections that by their nature should survive (ownership, disclaimers, liability, indemnity, governing law) continue to apply.
17

Changes to these Terms or the Service

We may update these Terms from time to time. For material changes, we'll give you at least 30 days' notice by email or in-product before they take effect, and we'll update the “Last updated” date. Continuing to use the Service after that means you accept the new Terms. We may also modify or discontinue features, but we won't materially reduce a paid plan you've already bought during its term without offering a pro-rated refund of the affected portion.

18

Governing law and disputes

These Terms are governed by the laws of India. Before starting formal proceedings, the parties will try to resolve any dispute informally: the party raising it sends a written notice describing the dispute and the relief sought to legal@loqo.ai (or to your account email, if we raise it), and the parties then have 30 days to resolve it.

If the dispute isn't resolved within that period, it will be referred to arbitration under the Arbitration and Conciliation Act, 1996, before a sole arbitrator appointed by mutual agreement of the parties (failing which, as provided under that Act), seated in New Delhi, India, conducted in English. The award is final and binding. Subject to arbitration, the courts at Gautam Buddh Nagar, Uttar Pradesh have exclusive jurisdiction. Nothing prevents either party from seeking urgent interim relief from a court.

19

Grievance redressal (India)

In accordance with the Information Technology Act, 2000 and the rules made under it, our Grievance Officer is:

Deepak Jain, Founder
LOQO AI LABS PRIVATE LIMITED
A-116, Urbtech Trade Centre, Sector 132, Noida – 201304, Uttar Pradesh, India
grievance@loqo.ai

You can contact the Grievance Officer about content, conduct, or these Terms. We acknowledge complaints within 48 hours and aim to resolve them within the timelines required by law.

20

General

Entire agreement: these Terms, the Privacy Policy, and the Acceptable Use Policy are the whole agreement between us about the Service.
Severability: if any part is found unenforceable, the rest stays in force.
No waiver: if we don't enforce a term, that's not a waiver of it.
No partnership: these Terms don't create any partnership, agency, employment, or fiduciary relationship between you and us.
Assignment: you may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets, on notice to you.
Force majeure: we're not liable for delays or failures caused by events beyond our reasonable control.
21

Contact

LOQO AI LABS PRIVATE LIMITED
A-116, Urbtech Trade Centre, Sector 132, Noida – 201304, Uttar Pradesh, India

General and support: support@loqo.ai
Legal: legal@loqo.ai
Grievances (India): grievance@loqo.ai — Grievance Officer: Deepak Jain